We all know how to develop sites to be search-engine friendly, but how do we architect sites for the rapidly evolving cross-media challenges of social-media, real-time, and user-generated content? How do we successfully combine information architecture and a corresponding technical architecture to accommodate current and future cross-media challenges? In this session, you will learn how to design and deploy a next-generation site architecture that maximises your chances of findability no matter where and how searchers look for you.
Speaker: Alan Perkins, Head of Search Marketing, SilverDisc Limited
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