Activating the Social-Search Dynamic, Bas van den Beld

Overview:

Brands that seek performance from social media must embrace the dynamic between social and search. If search marketing is all about delivering value from consumer intent, social is about delivering value from consumer interest. Search marketers must understand the dynamic between search and social where interest begets intent, and intent reinforces interest. This presentation will discuss:

• How to develop an integrated social-search strategy.
• Key points of crossover between search and social marketing.
• Ideas for achieving synergy and efficiency between both channels with actionable strategic frameworks.
• The importance of combined measurement and analytics strategy.
• Client examples from some of the world's most revered brands.

Speaker: Bas van den Beld, Marketing/Search Strategist, Founder, Stateofsearch.com

SES London 2013