The Age of Big Data & the Modern Marketer, Jon Myers

Overview:

The shift of marketing pounds online and the increasing role of social media have ushered in the era of Big Data, in which marketers must effectively mine and analyse massive amounts of data and respond to changing business needs instantly. While most marketers today are well-versed in the metrics of their online marketing channels, far fewer are leveraging their "Big Data" across all digital marketing channels for cross-functional insight into customer behaviour, to gain efficiencies across all channels, and to grow traffic and revenue. Key takeaways from this session will include:

• The impact Big Data will have on modern marketers, forcing them to become part marketer, part chief information officer.
• How to leverage the latest advancements in technology to gather, analyse, and react to new consumer behaviour uncovered by Big Data, with an emphasis on visibility, optimisation, and automation.

Speaker: Jon Myers, SES Advisory Board; VP, Commercial Director EMEA, Marin Software

SES London 2013