Introduction to Analytics, Dave Rohrer
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Company: SES Conference & Expo
Published: 19 February 2013
Business Area: Analyzing Customer Data
Format: Portable Document Format (.pdf)
Overview:
You've researched your keywords, optimised your site, and created your campaigns. But did these steps work? Analytics is more than just page views and visitors. You must measure and analyse your site visitors and how they consume your content. This introductory session will cover:
- How to decipher common web metrics and apply them to your business objectives.
- How to properly track campaign performance, regardless of medium.
- How to set goals and measure conversions.
Speaker: Dave Rohrer, Senior SEO Strategist, Covario
Rating:
+ 4
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