Latinosphere: Marketing with Latinos in the Age of Digital

Overview:

Latinosphere: Marketing with Latinos in the Age of Digital, authored by Gustavo Razzetti and Giovanni Rodriguez, regular contributors to the ClickZ Marketing to Latinos column, addresses the growing influential role that Latinos are playing in the marketplace and outlines the new paradigms that marketers need to consider in order to succeed. This 100+ page ebook, will cover a wide range of topics on best practices, worst practices, and important trends. "Latinosphere" is designed to "reset the bar on how marketers interact with one the of the world's most powerful and influential metatribes." One of the main themes woven throughout this book is how Latinos are technology leaders (in using social media, mobile, etc) and how this has created empowerment among them. The authors share their combined experience of working in both public and private sectors with tips, insights, and case studies that help build an actionable Latino marketing playbook.

• What is the Latinosphere, and is there such a thing as a single Latino market?
• Why are Latinos outperforming others on social media?
• Why are Latinos outperforming others on mobile?
• Is there a favorite social technology platform for Latinos?
• Is the Latinosphere phenomenon only happening in the U.S.?
• Who are the most influential Latinos online?
• What brands are doing well in the Latinosphere?
• What politicians are doing well in the Latinosphere?
• Are Latinos better looking? (Referencing our infamous column about Latinos and cosmetics.)
• What is the next big trend?