Living in a 'Smart' World - How Mobile and Tablets are Shifting User Behaviour, Mark Brill

Overview:

The rapid uptake of smartphones and tablet devices is creating new channels and a resulting shift in media, retail and advertising. Whilst over half of Facebook and Twitter users are now coming from smart devices, what are the opportunities for brands around Social, Mobile and Location? Whilst mobile users are highly active in updates and sharing, many brands are failing to optimise and engage with them. And from a search perspective, more than 25% of search traffic is from mobile devices. By better engaging with the more mobile customer, the result is better performance for brands. Attend this session to learn:

• Strategies to tap into the potential of the social mobile channel
• Which brands have created valuable engagement in the channel
• Tactics and practical steps which brands can take to be more effective in mobile social media
• Examples and case studies of how brands such as Top Shop, Ford, VW, KLM, Dominos and Foot Locker are achieving great engagement
• The effects of emerging trends such as Big Data or connected products and how they will change our perception of social media in the future
• Strategies to connect more effectively with your mobile consumer through paid search marketing
• Real examples and success stories from clients such as Papa Johns and Sk:n Clinics
• Hear the client story that tapped into understanding the mobile customer and won both The Search Awards mobile award and grand prix award

Speaker: Mark Brill, Lead Partner, Brand Emotivity

SES London 2013