Search marketers are best positioned to capitalise on the emerging world of biddable display media, yet are behind their display counterparts in terms of adoption and innovation. Techniques such as search retargeting offer the first real bridge between the two worlds, but remain misunderstood and underutilised.
Learn what "retargeting" really is and why most ad impressions are wasted spend, and overcome common challenges faced by the search marketer, such as view-through measurement and display creative. Find out what RTB, DMPs, DSPs, and FBX can do for you. Leave with practical ideas about how to get started, how to execute, and how to measure your display in parallel with search and beyond.
Speaker: Dax Hamman, Chief Revenue Officer, Chango
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