SEO & Website Migrations: How to Have a Smooth Transition, Shari Thurow
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Company: SES Conference & Expo
Published: 19 February 2013
Business Area: SEO
Format: Portable Document Format (.pdf)
Overview:
What are the most common mistakes made during website redesigns/migrations, and how can you avoid them? This session will walk you through sample SEO requirements and tell you how to properly communicate them. You will learn how to develop code checklists and QA testing test scripts. This session will also cover:
- How to merge domains, change URLs and CMS requirements, and review requirements documentation and wireframes.
- Protecting SEO during a migration/re-launch when you have limited control.
- SEO considerations for migration, particularly when you have limited visibility and control.
- Engaging stakeholders in a multi-channel business.
Speaker: Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
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