Social Media, Meet ROI: The Secrets to Social Commerce, Krista LaRiviere

Overview:

Social media and ALL digital marketing, including SEO, have become forever linked. This session will take an in-depth look at social media across all marketing channels to drive awareness through content creation, marketing integration, and useful KPIs. Key takeaways will include:

• Research examples and case studies that show the foundational principles of social success.
• Top trends and tips from experts who are on the forefront of social media strategy and tactics.
• How to use social listening to help build your content calendar. Find out where conversations are happening—around your brand, competitors, or industry—and in what channels.
• How to build an engagement strategy around your social actions.
• How to plan your social media marketing strategy and measure success.
• How to align your social strategy with existing and departmental goals.

Speaker: Krista LaRiviere, CoFounder & CEO, gShift Labs

SES London 2013