Social media and ALL digital marketing, including SEO, have become forever linked. This session will take an in-depth look at social media across all marketing channels to drive awareness through content creation, marketing integration, and useful KPIs. Key takeaways will include:
- Research examples and case studies that show the foundational principles of social success.
- Top trends and tips from experts who are on the forefront of social media strategy and tactics.
- How to use social listening to help build your content calendar. Find out where conversations are happening—around your brand, competitors, or industry—and in what channels.
- How to build an engagement strategy around your social actions.
- How to plan your social media marketing strategy and measure success.
- How to align your social strategy with existing and departmental goals.
Speaker: Krista LaRiviere, CoFounder & CEO, gShift Labs
SES London 2013