Spy vs. Spy: Unlocking Your Competitors' Digital Strategies, Jim Yu

Overview:

An essential component of any search marketing plan is understanding the strengths and weaknesses of your competitors. Knowing how to play catch-up on strategy and link building is also crucial. This knowledge helps you comprehend what links to gain, ad prices to pay, content to offer, and customers to seek.

This session will take a close look at the search engine tricks you can use to analyse your competitors' games, and also the free and premium tools that are available to deep dive into their strategies. Gain tips and secrets to monitoring your competitors; discover the keywords they are targeting, the amounts they are spending on ads, and the opportunities they are missing. This session will focus on both paid search and SEO competitive analysis.

Speaker: Jim Yu, Founder & CEO, BrightEdge

SES London 2013