Web Analytics Deep Dive, Russell Sutton

Overview:

Go beyond page views and other basic metrics. This session will show you how to determine more common-sense information from the visitor data that you have collected. When done right, web analytics information can help you to meet business objectives and to determine future strategy decisions. In the end, your skills will improve your organization's bottom line and prove your worth to the executives and management teams.

This session will cover:

• Ideas for how to segment your visitors into meaningful groupings.
• How to use the groupings to tell a story from the visitor data.
• How to interpret results in terms of your organization's needs and objectives.

Speaker: Russell Sutton, Managing Director, Webexpectations and ConversionWorks

SES London 2013